Global Real Estate Firm Jamestown Partners with Ultimate Gamer to Bring Epic Gaming and Esports Content to Millions Around the World
While this year’s New Year’s Eve will look different, all eyes will still look towards the epicenter of the holiday: Times Square. Through VNYE, users can amp up their New Year’s plans and experience the best of music, technology, art and innovation.
In the wake of COVID-19, entertainment habits have shifted, as more people flocked to video games and online streaming in 2020 than in previous years. According to Verizon, U.S. video game usage during peak hours rose by 75 percent during the onset of the pandemic. In response to this, Jamestown and Ultimate Gamer have teamed up to provide fans with the content they’re craving.
From December 19th, 2020 - January 3rd, 2021, Ultimate Gamer will host a variety of streams on VNYE, featuring popular esports teams like Misfits Gaming and Team Furia; gaming personalities including HipHopGamer and Jobless Gamer; and entertainment from NBA2K content creators HankDaTank, BreeZe, ColeTheMan, and Hollywood, among others. Throughout the two weeks, Ultimate Gamer will host Fortnite, Valorant, Apex Legends, and League of Legends competitions with fun prizes and giveaways leading up to New Year’s Eve.
In addition to brand partnerships with gaming and technology companies like Kinguin, Western Digital, CLX Gaming, Turtle Beach, and Roccat, Ultimate Gamer is teaming up with the Christopher & Dana Reeve Foundation to produce educational content about the importance of making gaming accessible to everyone and how gaming can help reduce social isolation – all while raising funds to advance innovative research and improve quality of life for individuals and families impacted by paralysis.
“2020 has been a landmark year for the gaming industry as gaming played a vital role in providing community and connection during a global pandemic. It is our hope that the planned virtual events offer a refreshed and innovative way to ring in the new year and create loyalty among the younger generation to this novel version of New Year’s Eve. With over 2.7 billion gamers in the world, it’s time that one of the most-watched global events focuses its attention on this rapidly evolving audience. By providing a modern twist to a historic event, we are in essence symbolically passing the torch to the next generation and entrusting them to create highly entertaining and memorable experiences for years to come,” commented Steve Suarez, Ultimate Gamer CEO.
“It is more important than ever to continue the time-honored tradition of ringing in the New Year from Times Square. At Fly Studio, we were proud to collaborate with Jamestown to reimagine this experience for the virtual world and provide a way for everyone to celebrate safely this year,” says Jean-Francois Talbot, President of Fly Studio and Executive Producer of the VNYE experience. “We are thrilled to be working with Ultimate Gamer as the exclusive VNYE gaming partner to bring this iconic experience to new viewers in an interactive and engaging way.”
Starting December 19th, 2020, fans can download the VNYE app from all app stores or visit VNYE.com to find our Ultimate Gamer tournaments, watch exciting esports content and participate in giveaways.
About Ultimate Gamer
Ultimate Gamer is where the world comes to play. With over 2 million registered users, the company is on a mission to build the world’s largest community of gamers. In 2021, Ultimate Gamer will launch a premier worldwide competition to identify and crown the ‘Best Gamer on Earth™’ and award a $1 million prize. As the first and only multi-genre esports and gaming proving ground, Ultimate Gamer is focused on bringing gamers of all skill levels together. For more information on how to get involved, please visit ultimategamer.com.
Jamestown is a design-focused real estate investment and management company with a 35+ year track record and a clear mission: to transform spaces into innovation hubs and community centers. Jamestown employs more than 400 people worldwide with headquarters in Atlanta, Georgia, and Cologne, Germany, and offices in Amsterdam, Bogotá, Boston, Los Angeles, New York, and San Francisco. The company is well-known in the industry for its market discipline. Since its founding in 1983, Jamestown has executed transactions in excess of $35 billion, and as of September 30th 2020, the company has assets under management of $11.8 billion. In its capacity as owner of One Times Square in New York City, Jamestown is the producer and host of the time-honored New Year’s Eve Ball Drop Celebration, which brings people from around the world together to welcome in the New Year. Other current and previous iconic projects include Chelsea Market in New York City, Industry City in Brooklyn, Ponce City Market in Atlanta, Ghirardelli Square in San Francisco, and the Innovation and Design Building in Boston. In addition to its portfolio in key markets throughout the U.S., Jamestown has recently expanded its investment footprint to South America and Europe.