By Mike Stubbs | Forbes
Ultimate Gamer has partnered with global real estate firm Jamestown to build VNYE. The online platform is designed to bring the Times Square new year celebrations to everyone, through a variety of streams, interactive content and other virtual experiences.
From December 19, 2020, to January 3, 2021, Ultimate Gamer will host a variety of streams on the VNAs the pandemic pushes celebrations online, esports becomes a major part of the iconic new year party. YE platform, featuring some of the biggest names in gaming and esports. The likes of Misfits Gaming and Team Furia; gaming personalities including HipHopGamer and Jobless Gamer; and NBA2K content creators HankDaTank, BreeZe, ColeTheMan, and Hollywood will all be featured on the streams, although exactly what they will be doing is yet to be revealed.
“2020 has been a landmark year for the gaming industry as gaming played a vital role in providing community and connection during a global pandemic,” said Steve Suarez, Ultimate Gamer CEO. “It is our hope that the planned virtual events offer a refreshed and innovative way to ring in the new year and create loyalty among the younger generation to this novel version of New Year’s Eve. With over 2.7 billion gamers in the world, it’s time that one of the most-watched global events focuses its attention on this rapidly evolving audience. By providing a modern twist to a historic event, we are in essence symbolically passing the torch to the next generation and entrusting them to create highly entertaining and memorable experiences for years to come.”
Steve Suarez, Ultimate Gamer CEO
“It is more important than ever to continue the time-honoured tradition of ringing in the New Year from Times Square. At Fly Studio, we were proud to collaborate with Jamestown to reimagine this experience for the virtual world and provide a way for everyone to celebrate safely this year,” said Jean-Francois Talbot, President of Fly Studio and Executive Producer of the VNYE experience. “We are thrilled to be working with Ultimate Gamer as the exclusive VNYE gaming partner to bring this iconic experience to new viewers in an interactive and engaging way.”